Today we’d like to introduce you to Lindsay Pinchuk.
Lindsay, can you briefly walk us through your story – how you started and how you got to where you are today.
As my friends began to have babies, I realized that moms and moms-to-be in Chicago needed a place to meet and connect with one another. When I was just eight weeks pregnant with my first daughter, I announced Bump Club’s very first event: a prenatal workout with The Dailey Method Chicago. From there we hosted a shopping event at Preggers in 900 North Michigan Avenue and over 50 moms-to-be came! At the time, there were no Facebook business pages—this all happened from word of mouth marketing. Clearly, expectant moms were looking for community.
We began to host dinners and other educational events and five weeks after my daughter was born, we hosted our first event for new moms—officially changing our name from Bump Club Chicago to Bump Club and Beyond. From there it was natural to add events for our community as their babies (and mine!) were growing! As some of our moms began to move away, many wanted to bring the BCB brand to other cities across the country. And we did.
Today we host events in 30+ cities across North American (including Canada). We have a robust online community through our blog and social media channels in order to make good on our mission. Bump Club and Beyond (BCB) is the country’s only community connecting parents and parents-to-be with the best resources, products and each other BOTH online and through dozens of premier events. Over 300,000 parents and parents-to-be engage with our brand regularly, and we have sold out over 700 events since our inception in 2010. We work with and partner with some of the nation’s top brands including The Honest Company, Target, Nordstrom, The Land of Nod, Soul Cycle, Equinox Fitness Clubs, Whole Foods Market, ULTA Beauty and many more. For more information visit www.bumpclubandbeyond.com
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I wouldn’t have it any other way, as owning my own company has allowed me to be present for my family and dictate my own schedule. However I work harder and more now than I did when I was in advertising a decade ago—the difference is that I am working on my own terms.
That said, there will always be struggles when owning a company. As your brand and company grow, you do too. You have to figure things out and make the changes necessary to grow successfully. We are a self-funded business and with that comes with choices. We have to make the right choices to ensure success—and often that includes not only where to invest our money and how to grow, but where not to as well. That often to comes with tough decisions.
Please tell us about Bump Club and Beyond.
Bump Club and Beyond is about community. We build a community for parents and parents-to-be both online and in person across the country. We connect our audience with the best products, resources, experts, information and most importantly, with each other both online and through dozens of premier events.
One of the things I am most proud of is the trust we have earned among our community. We are very upfront about what is editorial and what is sponsored. And with our sponsors—we have made it clear that we would not promote a product that we ourselves wouldn’t use.
What makes me the most proud is when moms write to me and tell me that they met another mom or a group of moms at our events and that they get together in real life. When I see the moms actually exchanging numbers and emails, and then hear that they have a playgroup, I know we are doing our job. My intention from the start was to help women curate strong relationships and community in person—and when I see that before my eyes, there is nothing better.
In all honesty—there is no one out there doing what we are doing the way we are doing it. We care so much about our audience, we are so much more than an event, or a blog post, or a gift guide. We are the whole package and we want to make sure that parents are getting not only the resources they need but also the community to go along with it.
If you had to go back in time and start over, would you have done anything differently?
When we first started to expand, we launched in a few cities where moms want to help us branch out. This was not a viable business model for many reasons. If I could do it over, I would focus on our brand and brand awareness first, and then go into these cities to branch out. It was almost like putting the cart before the horse in many regards. But we learned and we made the changes necessary to support growth nationally.
- Thousands of parents pay to access our app which comes with exclusive discounts, $250 in gift cards, freebies and so much more. Really we save our BCB VIPs on our favorite products and services both locally and nationally.
- BCB events range from free-$100+ for a ticket. Usually the tickets on the higher end include a product such as a carrier, or another piece of baby gear.
- Address: 350 North Orleans
#9000N Chicago, IL 60654
- Website: http://www.bumpclubandbeyond.com
- Email: firstname.lastname@example.org
- Instagram: http://www.instagram.com/bumpclubandbeyond
- Facebook: http://www.facebook.com/bumpclubandbeyond
- Twitter: http://www.twitter.com/bumpclubbeyond
- Other: http://www.bumpclubandbeyond.com/blog