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Meet Lieutenant Norals IV of Blu Tint Photography

Today we’d like to introduce you to Lieutenant Norals IV.

Thanks for sharing your story with us Lieutenant. So, let’s start at the beginning and we can move on from there.
I got started capturing photography when I was 12 and only thought of it as a hobby until the recession of 2008. It was during this time when jobs weren’t reliable and some companies were showing they were invested in the employees I decided to build my own business. I went back to school to build a foundation for my photography company. Graduated from Harrington College of Design with a degree in Digital Photography and founded Blu Tint Photography. I’m currently working to make it one of Chicago’s premier privately contracted photography companies.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Photographers travel a road filled with people who have a nice camera or camera phone. People who have taken a picture they deem to be good…which is ok with me, being that art is all subjective and expanding the amount of creativity in the world is always a great thing. The struggles come into play when people are not putting in the work to master and improve upon their craft. So many people are willing to pay for anything to represent their brand poorly simply because it’s cheap.

When companies are not looking for skilled professionals in their craft to best represent their brand, they hire people based on nepotism or maybe because their friend has a “Good Camera.” This might not yield the most positive results for their brand and leave them feeling cynical about hiring a professional commercial photographer for the look their brand desperately needs, simply because they hired an amateur. A struggle is getting others to understand their brand represents them and should always be shown in the most positive light they can afford. Properly present your brands to the world… pay a professional to get your product or brand look that your image needs and deserves the first time.

Blu Tint Photography – what should we know? What do you guys do best? What sets you apart from the competition?
My small company specializes in one on one personalized professional, commercial and artistic photography services for the individual, a brand or decor. I sell one of a kind Investment photography pieces as I pursue a personal goal is to become one of Chicago’s Premier fine artist. I focus on tailor-made, commercially artistic imagery that best compliments a client’s vision and brings it to fruition. At Blu Tint Photography I describe my artistically commercial approach to capturing photography ‘Artistography.’

It’s the approach of capturing timeless images that can make the transition from a museum to a product billboard into an art gallery or office waiting room while still retaining their artistic integrity. This underlies all of my work, from capturing product images, company/business event shoots or architectural work for landlord/management companies to lookbooks and head-shot imagery for models and fashion designers. I’m proud of being able to give individual brands an option that cost-effective while helping their brand individuality stand out by steering clear of cookie cutter stock photography.

What moment in your career do you look back most fondly on?
Hands down, talking with people about my artwork while having it on display. From Institutions like the Museum of Science and Industry, ETA Creative Arts Foundation, The City of West Chicago Museum and Harrington College of design. To coffee and barbershops, even a solo exhibition like the one I recently had at the Fulton Street Collective… talking with people about my artwork is always the proudest moment.

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