Today we’d like to introduce you to Kayla Consolo.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
To be honest, I can’t remember a time when I wasn’t passionate about the beauty industry. From fashion, hair, and makeup – I loved it all. I was so fascinated by how the right look could change not only someone’s appearance but their self-esteem. Like most girls, I was always fascinated with weddings and all of the personal details of the wedding day, including the bride’s hair and makeup. I have been so fortunate to be able to marry my two passions together with my company, Deco Adamo.
After years of being a self-taught artist for several years, I began furthering my education by working with reputable cosmetic companies like Sephora, Smashbox, MAC and more. I eventually decided to attend the Douglas J Aveda Institute in Chicago where I received my cosmetology license. I remember as I was wrapping up my last few months of school, I was also launching Deco Adamo. I started my company with no business experience, just a passion for my industry and goal to create an empire to empower artists and clients, alike. I began with a handful of artists and just a few bookings and just a few years later have a talented team of over 30 artists and stylists, have hundreds of weddings and events under our belt, have expanded our services to other major cities, and are growing every year.
The greatest thing about my job is the relationship that I build with my clients, my artists and stylists, my brides and other vendors in the bridal industry. Working with people on the most important day of their life can be a stressful experience, but we are there to simmer in the excitement and make sure everyone feels beautiful and confident.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Any business owner can tell you that building something from the ground up has its obstacles. Obviously, finances were an obstacle as when I started I had very little money in the bank and refused to take out any business loans. Starting a company with very little money is a HUGE risk, one that I am very happy that I took, but nonetheless, a risk. It added a lot of stress and doubt that I would ever make it to where I am today. Being that I have zero experience with starting a business, he was obviously a learning curve but I sought out advice from people that I trusted along the way. In the beginning, it was very overwhelming as I was working nonstop and trying to establish the business. I was not sure that I could make this a financially rewarding career or not but I remained confident enough in my artistry and determined work ethic and knew I had to take the chance.
Self-doubt and proving the nay-sayers wrong was definitely another obstacle for me. I grew up in the very affluent suburb of Barrington, where there was a heavy pressure to get a formal education after high school. I never saw myself doing something that I wasn’t undoubtedly passionate about and thankfully I had a very supportive family who always encouraged me to pursue my dreams. Many people doubted that I would end up creating a successful career as a makeup artist and hairstylist, which in turn made me doubt myself a lot at times. I am so happy that I never let those doubts take over and that I never gave up!
So let’s switch gears a bit and go into the Deco Adamo story. Tell us more about the business.
My company, Deco Adamo, specializes in servicing brides on their wedding day with all of their beauty needs, along with the wedding party and family. The whole process the morning of a wedding is full of love and excitement but also a lot of emotions so it’s our job to help our brides feel comfortable, and most importantly beautiful and confident going into their perfect day. We have expanded our services to offer other in-home beauty services like haircolor and cuts, hair extensions, makeup workshops and more.
What sets me apart from other companies would be my emphasis not only the client but on producing fulfilling careers and motivation for other artists in our industry. We have over 30 artists and stylists on our team and are constantly expanding. Working for a brand that has established itself will help propel many artists’ careers, and being able to give back to the industry that groomed me has always been very to me.
Has luck played a meaningful role in your life and business?
I’m not too sure how luck plays into it as much as I know how important client and industry relationships and work ethic are. I would say that I have made lasting connections with my clientele, other vendors in the industry, and the artists and stylists whom I work alongside. I have become so close with so many of my clients that some of them joke that I am their longest relationship! Majority of our bookings come from word of mouth and referrals, so it always warms my heart when we work a wedding and get to see familiar faces. That makes me feel very lucky.
- Bridal Hairstyle- $150+
- Bridal Makeup- $150+
- Address: 404 N River Rd, Fox River Grove, IL 60021
- Website: www.decoadamo.com
- Phone: 224-848-2489
- Email: Hello@DecoAdamo.com
- Instagram: deco_adamo
- Facebook: https://www.facebook.com/DecoAdamoChi/
Katharine Hannah Photography, Alex Marquardt Photography, Christina Whebe Photography