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Meet Katie Jeep of Musical Magic in Roscoe Village

Today we’d like to introduce you to Katie Jeep.

Thanks for sharing your story with us Katie. So, let’s start at the beginning and we can move on from there.
I grew up in a northern suburb of Chicago and moved to the city to study acting at DePaul University and became immersed in the world of theatre after graduation. As a performer in Chicago for nearly a decade, some of my favorite shows over the years were theatre productions for children and young audiences. I found that I kept gravitating towards those opportunities, so when I began working as a music and movement instructor at Musical Magic in 2010, it was a natural fit! I found that I loved working directly with children and their families in a performative and creative way. Eventually, the founder of Musical Magic announced she wanted to sell the business and I eagerly stepped up to buy it! The decision to purchase Musical Magic just felt like a perfect culmination of all of my interests. Owning seemed like a great way to keep my creativity flowing but also a provided a dependable plan for my (and eventually, my family’s) financial future.

Has it been a smooth road?
As a business owner, nothing is ever static–things are always moving and changing. There may be periods of calm, but there are times of turbulence, too. Within my first year of ownership, in addition to the adjustment of running a business, I planned a wedding, got married, and became pregnant! I wouldn’t recommend doing it all at once, but that’s how life is so much of the time.

Luckily, I figured out how to navigate starting a family and growing a business at the same time by assembling a small staff of wonderfully friendly and engaging instructors. Eventually, when I became pregnant with my next child, I brought on an administrator to help with the day-to-day tasks. I’ve really found that having a staff is part of what I really enjoy about the business: everyone brings their own gifts, talents, and insight to the job, and Musical Magic has truly grown and evolved because of that.

Being a wife, mom, and a business owner certainly has its own set of struggles, too. No one gets to do it all, all of the time, but I really love the life I have with my family and the working life I’ve created, too. For me, it’s about balance! Owning Musical Magic has afforded me that.

We’d love to hear more about your business.
Musical Magic specializes in creating joy! We have been in operation in Roscoe Village since September 2002. We offer music and movement exploration classes for children aged newborn through four and their families and caregivers. The business was founded on the idea that children can find confidence and creativity in self-expression through music, and we’ve been helping little ones find their rhythm ever since!

Each class begins with a circle-time welcome song, with a teacher leading the musical journey and setting the pace for the class. After the initial welcome, the children are encouraged to interact with the environment. They spend time exploring the colorful, muraled studio, meeting and greeting the various stuffed animals, and learning how to shake a tambourine to the beat! Also, for so many children, our classes are their first social environment–we love being able to provide families with a safe, positive, and entertaining atmosphere where kids interact and socialize freely with other young children, set to a singable soundtrack!

Musical Magic is truly set apart by the community it cultivates for the families and children who attend. All of our staff and teachers are friendly, outgoing, and curious–we love getting to know the families that join us, and hearing about milestone achievements and silly stories from home truly brightens our lives. Our active participation with Musical Magic families in our studio also opens the door for parents and caregivers to swap stories, share advice, and get to know each other better. Over the years, Musical Magic really has become a neighborhood hub for connecting local families–we wouldn’t have it any other way.

Is our city a good place to do what you do?
Chicago is a great city for kid-centered businesses like Musical Magic. And part of what makes this city so great is the neighborhood factor: little epicenters of activity and business make each neighborhood interesting and engaging for residents and patrons. The fact that we have been at the same Roscoe Village location for nearly 15 years isn’t just a testament to what we do, it’s also a reflection of where we are. Being in the heart of Roscoe Village, our location has provided us the opportunity to meet new local families who stroll by every day. We enjoy being a beacon of the neighborhood, and we are so grateful to have been a part of so many early memories and always look forward to creating more.

There are a number of fantastic areas in Chicago and Chicagoland to open a family-friendly business. To someone starting out, I would say, “Location, location, location!” Do your research, and find out whether your business idea really has an audience in the neighborhood you desire to set up shop in. Assessing demographics in the neighborhood you’re most interested in to see if your ideal customer/client is spending time there is essential, especially if you’re providing a service or selling a product that is meaningful and makes life more fun! And check in with the neighborhood’s Chamber of Commerce to see who else is doing what in your prospective location–knowing what your niche is helps to network with other businesses in the area.

Contact Info:

  • Address: Musical Magic
    2255 W. Roscoe St.,
    Chicago, IL 60618
  • Website:
  • Phone: 773-529-5600
  • Email:
  • Instagram: @musicalmagicinc
  • Facebook: @musicalmagicinc
  • Twitter: @musicalmagicinc

Image Credit:
Christina Noel Photography (

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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