Today we’d like to introduce you to Kasha Rodig.
Thanks for sharing your story with us Kasha. So, let’s start at the beginning and we can move on from there.
I’ve loved makeup since I was a little girl. I remember the feeling of happiness and excitement when I was able to look at the colors and textures inside my Mom’s makeup case. I have vivid memories of me painting her face, and joy that came with it. It was the time where I could take care of her.
Did you ever have that one friend that did everyone’s makeup when you were younger? Well, that was me. My schooling began with a degree in Communicative Disorders. I was on track to become a Speech Pathologist…until I met my husband Ben. He and I met my junior year of college while he was attending photography school. As our relationship grew, I found myself spending more and more time helping him with photo shoots. One day, I woke up knowing hair and makeup is what I’m meant to do.
Right after getting my diploma from Northern Illinois University, I threw myself into the world of makeup and hair with full force. I graduated Media Makeup Academy in November of 2012 and began building my portfolio and skills by working with as many photographers as I could. In 2013, I met one of the biggest influences in my career – a renowned Chicago makeup artist by the name of Ms. Karen Brody. While assisting her, I learned a most of what I know today. She has been a mentor and cheerleader ever since then, which I am forever thankful for.
Many things have changed since 2013. I’ve transitioned from an intern, to an assistant, to where I am now as a key artist. What I enjoy doing most is commercial advertising, lifestyle and bridal work. It’s been a lot of fun to work in both the photography and video worlds. Some of my clients include Kellogg’s, Lunchables, Nike, American Girl, Walgreens…
To me, it is more than just makeup and hair. It is a way to connect with others. It is an opportunity to take care of another human being. It’s the opportunity to put someone at ease assuring them that they are safe. It’s becoming part of someone’s family and hearing his/her story.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No! I grew up in the family of technical tradesmen. Therefore, me pursuing an artistic career raised some concerns for them. Luckily, I had my husband and art community that kept me going when I was ready to give up. Leaving a very comfortable corporate position for a freelance life was one of the scariest decisions I’ve ever made. This also made it the most rewarding one… Also, my family is artistic after all. Who I thought was a very technically minded dad is the one that still sends me articles about the newest makeup products and techniques trending in Europe, and practical mom educates me on the latest color trends.
This uncontrollable passion of mine pushed me forward no matter how many times I fell. I’ve taken some jobs I didn’t feel ready for, made technical mistakes and said no to big opportunities. If you can think of a mistake, I’ve probably done it. Yet, I’m a firm believer that growing pains are a crucial part of becoming great. That is why learning, practicing, and perfecting are still a huge part of my existence.
So, as you know, we’re impressed with Kasha Makeup and Hair – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
What I am most proud of is the relationships I’ve built. Loyalty and integrity are everything to me, and I am lucky to be part of a network that stands up for these values as well. I believe that my ability to connect with my clients and give them a personalized experience (not just service) is what sets me apart.
So, what’s next? Any big plans? Yes! I’ve been toying with the idea of launching a series of makeup videos for busy people. Showing them a 5 minute routine that will help them feel beautiful using a minimal amount of makeup. It would highlight hair and makeup routines for events such as interviews, date nights, etc.
Paying it forward is definitely a big part of my goals. I’ve received so much love when I was taking my first steps in this industry and want to be that support to others as much as possible.
Ben Rodig, Erika Dufour, Clay Cook, Matthew Bowie, Jeff Sciortino, Bryan Allen Lamb for Nike, Jeff Sciortino