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Meet Joe Tarqueno of Nail It Innovations in Shorewood

Today we’d like to introduce you to Joe Tarqueno.

Thanks for sharing your story with us Joe. So, let’s start at the beginning and we can move on from there.
In my early years, I worked for a remodeler that took great pride in being involved in every aspect of each project. I learned a lot during that time and respected his pride and sense of accomplishment. I began my career as corporate accountant, but felt unchallenged, so I turned back those early skills I learned. I wanted to start a business to make a difference. This habit we are in of knocking down forest after forest and bulldozing over farm land to build these monochromatic, dull, and often lifeless subdivisions should change. I have a strong passion and belief in updating the current homes that are already available to us today.

As a young company we learned that to truly help your clients, help yourself, and be able to make a difference, you can’t do it alone. I needed to get involved. In my search for talented, ethically bound, like-minded individuals to work with I found NARI, the National Association of the Remodeling Industry. As a member I have been able to take my business to the next level, get involved, and provide my clients a better experience. I earned my Certified Residential Project Manager (CRPM) certificate and am currently NARI Chicagoland’s treasurer, and that brings us to today. See YOU tomorrow…

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Entrepreneurs, not only are their roads not smooth but most often it can feel like you’re not on a road at all. Starting a business is tough and then continuing to grow that business is an even greater challenge. I think most entrepreneurs would agree that the business side of things is often the trickiest. I am afforded years of experience in the trades as well as a degree in Finance, thus this helps immensely growing this business but does not keep me free from everyday struggles. The most difficult struggle for us is scheduling. This is a double edge sword because though we have clients to schedule, the industry as a whole does not have enough workers. The trades are hurting for laborers and skilled workers. It’s a butterfly effect. For example, I try to schedule a project, we need plumber, let’s schedule him/her but he/she is short on laborers as well and his schedule is sketchy at best. Then there’s the electrician, carpenter, heating and cooling, floor installer, painter, etc… you get the idea.

Alright – so let’s talk business. Tell us about Nail It Innovations – what should we know?
Nail It Innovations, Inc. is an active member of the National Association of the Remodeling Industry (NARI). A+ rating and accredited with the Better Business Bureau (BBB).

We offer general contracting for larger projects in home remodels, kitchens, bathrooms, and basement renovations. If your project is of the smaller variety we do the job ourselves offering a more personalized experience. We specialize in custom woodworking and are known for being clean, honest and open on everything, yes even the budget…

We believe that we are offering more of an experience then a product. Anyone can install cabinets for you, and they will try. But I want your experience during that process to be as positive as possible. It’s the journey that you will remember.

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