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Meet Sevy Perez of Intradesign in West Loop

Today we’d like to introduce you to Sevy Perez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I had always thought I’d write these big books and then people would think I was very cool and clever, but I ended up designing books, first, instead (with the independent publisher Rescue Press, where I am still designing) — and that set me along a trajectory of working with containers of content more frequently than the content itself.

Fast forward a bit, and I go to join an urban revitalization initiative in Las Vegas for some time, which is my initial crash course in urban planning and business development. But I’m a native Chicagoan, and so it is only fitting I should find my way back home. These experiences were the impetus behind my debut solo exhibition, Without Sky, hosted in 2016 by Gunder Exhibitions in Edgewater.

After completing my graduate studies at the School of the Art Institute of Chicago (SAIC), I launched my brand design agency, and we began piloting work within the West Loop with the West Loop Community Organization (WLCO), a delegate agency for the City of Chicago.

I couldn’t tell you why I’m an artist, but there’s that, too. That was just sort of always present as a compulsion, and I’ve always obeyed it.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I will confess to you the strangest thing about this all: I’m an agoraphobe working at the intersection of people and places, which is so apparently masochistic. Of course, there have been other struggles — we all have setbacks and failures — but none quite persist as potently as myself. It’ll be fine, though.

We’d love to hear more about your business.
Intradesign was founded to meet the needs of a post-design thinking culture dissatisfied with problem-solution dynamics. We’re named after our methodology, which means to be “within design,” and we have applied practically this new approach to the emerging domain of “place branding,” an interdisciplinary praxis devised to succeed traditional governance strategies for managing places and the people in them.

Concomitantly, this fascination with the sociospatial has accelerated my artistic light and space practice, which is similarly focused on cultivating phenomenological experiences. What I am ultimately interested in asking is if we can dimensionalize our perceptions and understandings through these site-conditional activations. My most recent installation, “Lightline,” curated by Bianca Bova and sponsored by Le Dîner en Blanc, is on display at architect Mies van der Rohe’s S.R. Crown Hall throughout the end of 2018.

What were you like growing up?
I suspect I’m an unreliable narrator for such a thing. I would tell you I was unfun and dweeby. I attribute much to my youth studying diligently classical piano, which is not dissimilar from book designing: the study of exact but aesthetic structures augmented by the duration it takes to absorb them. With music, the artist controls time; with books, the reader controls time. That interplay fascinates me.

My interests were always one and the same, and to be quite frank I’ve never really deviated from a few core obsessions: visual design, language, architecture, and philosophy.

Contact Info:

Image Credit:
Carla-Sevy: Photo by David Sabat, Covers: Photo by Stephen Ford, Without-Sky_Exhibition Shot: Photo by Steven Ford

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