Today we’d like to introduce you to Heidy Best.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was first living in Chicago I was shopping a lot. I would come back to my apartment in the Gold Coast with all of these shopping bags and women riding the elevator with me would tell me they wished they had time to go shopping and eventually I just offered to go for one of my neighbors. I remember two of the first stores I went in for her was Barney’s and Neiman Marcus because that’s where she had store credit cards. I had so much fun shopping for her. I remember sitting on her bed while she was trying things on and occasionally I would take items out of her closet to make outfits with the things I had just bought.
When I was about to leave she asked me how much she owed me. I didn’t know she was planning on paying me. I just thought I was doing it for fun. She told a few friends about me and I started shopping for a few other women. I ended up turning those weekly trips to Neiman’s into a full-time job. Starting in their now Cusp department then their Fine-Apparel department. I was working alongside women and helping women 20-30 years older than me and I absolutely loved it. I spent most of my 20’s and part of my 30’s working at Neiman Marcus. Between getting to go to New York bi-annually to help with buying trips, styling a handful of fashion segments for The Oprah Show and a variety of photo shoots for global brands I really learned a lot…
I eventually left to help open Emporio Armani on Oak Street only to realize that ultimately what started out as a hobby was what I was meant to do. My clients are incredibly loyal and helped my business grow by referring their friends and family so I have been able to fully commit to this being my career, not just a passion. I’m also very lucky that I get to do monthly fashion segments on tv which helps me to connect with a broader audience that I wouldn’t have encountered otherwise.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I was really nervous to leave Neiman Marcus to open a new store.
Neiman’s gave me so many opportunities and it was hard to leave for something unknown. I was excited about the opportunity to lead a new sales team at Emporio Armani and share a new product with Chicago and its visitors but ultimately my time spent there was a fraction compared to my time at Neiman’s. I wasn’t happy and it was mainly because I knew I didn’t want to be in charge of anyone but myself.
Once I realized that and talked to my husband he asked me if I felt like I could make personal shopping and closet organizing a full-time career. I’m not going to lie I didn’t know if I was there yet but I’ve always been a risk taker so I said yes and I haven’t looked back since. That was almost four years ago.
Alright – so let’s talk business. Tell us about BECLOTHESMINDED – what should we know?
BECLOTHESMINDED is a fashion-consulting firm designed to help clients look and feel their best at every age, size, and lifestyle. Being “clothes minded” is not just about how you look but about how you feel when you are getting dressed. I know a well-organized closet is the key to getting ready for work or a night out. I want you to love “shopping” in your closet first. Retail therapy comes next and then it’s all about creating new looks with it all. I want my clients to feel encouraged so I’m all about being honest but in a positive way.
I love that my clients send me texts with pictures saying things like “my husband never notices what I’m wearing but did a double take tonight before complimenting my outfit” or “all of the women in my office were asking me where I bought my shirt” etc. sometimes my clients send me pictures of outfits they made inspired by the looks I put together. That’s the best feeling knowing their self-confidence is at an all-time high. They deserve it!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Is this my Oscar speech? Wow, I definitely need to make a list of people to thank – ha! Charlene Lieber one of the original personal shoppers at Neiman Marcus was by far one of my biggest mentors while working there. Her clients became her friends and her family. That’s how I feel about my clients. I’ve styled clients during their most personal moments – weddings, baby showers, funerals etc. I’m so touched that they have used my services for the best and worst times of their lives.
Wendy Krimins, General Manager has also continued to be a mentor and dear friend of mine. She has always lead by example looking flawless at all times. She was so supportive when I left Neiman’s and has continued to encourage me in years since. My clients are absolutely hugely responsible for my success. They refer my services and gift them to friends and family. And I can’t forget to acknowledge my husband who supports me every day and during the first year of my business paid for my pr which was truly a game changer to launching my brand.
- Website: www.beclothesminded.com
- Phone: 3129271416
- Email: firstname.lastname@example.org
- Instagram: @beclothesminded
- Facebook: /BECLOTHESMINDED
- Twitter: @bclothesminded