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Meet Edward “Ed” Gericke of WernerCo

Today we’d like to introduce you to Edward “Ed” Gericke.

Ed joined Werner Co. in January 1998 as Vice President of Sales. He was appointed Senior Vice President of Sales and Marketing in 2001 and then Executive Vice President of Sales and Marketing in 2006. Mr. Gericke is responsible for the global sales, marketing, product management and product engineering organizations of Werner’s family of brands. During his tenure, he has held a number of board positions with some of the leading industry organizations including Evergreen and Sphere 1 advisory boards, Lowe’s Vendor Advisory Committee and STAFDA Keynote Speaker.

Prior to joining Werner, he was employed by True Temper where he advanced to Vice President of Sales and Marketing. He has over 30 years of experience in the Home Improvement, Professional and Mass Retailer channels of distribution. Mr. Gericke holds a degree in Business Administration from Aurora University and received a Bachelor’s Degree from Northwestern University.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Business is always challenging. If you don’t overcome those challenges, then you are limited in your growth. Over the years we have stumbled but always learned from those opportunities and used them to help drive us to achieve new successes.

So, as you know, we’re impressed with WernerCo – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of access products, fall protection equipment, secure storage systems and light duty construction equipment. Its portfolio of industry leading brands includes Werner, KNAACK®, WEATHER GUARD®, Youngman®, BoSS®, Centaure, Duarib, Haemmerlin and Bailey. WernerCo has manufacturing, warehousing, sales, distribution and office facilities in the United States, Australia, Canada, China, France, Hungary, Mexico, Philippines, Vietnam and the United Kingdom.

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