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Meet Debbie Wood of No Denial Foods in West Town

Today we’d like to introduce you to Debbie Wood.

Thanks for sharing your story with us Debbie. So, let’s start at the beginning and we can move on from there.
My health led me to start this company–32 years with type 1 diabetes and 8 with celiac disease. I struggled to find foods that were satisfying and didn’t hurt my body. Because of my diseases, I’m forced to have a restricted diet, and I was determined to find a way to not feel isolated and improve my relationship with food. So I started making it myself, and it brought me so much joy.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In the beginning, it was exciting, and the support from people around me was incredible. The challenge comes when you try to start scaling it beyond the people you know and trying to find a way to make the story behind the brand mean something to people who don’t you personally.

So let’s switch gears a bit and go into the No Denial Foods story. Tell us more about the business.
No Denial Foods is a treats and snacks company specializing in grain-free, naturally gluten-free and low sugar foods. We strive to bring the enjoyment back to food for everyone. We do that by making desserts and snacks with minimal ingredients consisting mostly of nuts and a small amount of natural sugars, which makes a really rich, decadent treat for people who maybe aren’t used to being able to eat what they want.

Our signature product is our nut mix, which comes in three flavors: honey, maple, and cinnamon. It’s a mixture of nuts and sees with a light coating of coconut oil, sea salt, vanilla and either maple syrup or honey.

Has luck played a meaningful role in your life and business?
Bad luck gave me diabetes and celiac disease, which is why I’m here today. But I wouldn’t be the same person without going through that. I’ve been fortunate to meet a lot of influential people along the way, who have tried my products and given me lots of encouragement too.


  • 5 oz bag of nut mix retails for $6.99-7.99
  • Peanut butter or almond butter cups are $7.50 for a 4 pack
  • Pies range from $27-30

Contact Info:

Image Credit:

Maia Rosenfeld Photography

Getting in touch: VoyageChicago is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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