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Meet Danielle Von Keller

Today we’d like to introduce you to Danielle Von Keller.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Since a young age my mom would tell me stories about me crying because I wasn’t able to wear the thing that I believed at 2 matched better. I never truly knew that I would end up in fashion, I loved it but wasn’t sure if I could ever support myself with that chosen career path. I have interned all over, literally bakeries, marine biology, anything that gave me a challenge. I dropped out of college the first time and saw Europe. As crazy as it sounded in the moment I felt at home there. The women were dressed so eloquently and never looked like they were casual. I never experienced a culture like that before, and in that moment I decided that I wanted to show women the many ways they could look beautiful.

Has it been a smooth road?
It hasn’t been a smooth road. I just did an IGTV video about this with a friend of mine Vickee actually. Being a person of color in any industry you have to sadly work ten times harder, be twice as qualified, to make half the pay. I’ve talked back and forth with potential clients for weeks, they would praise my work, but when they would meet me in person it would be a shock that I was a woman of color. It has made me strive harder and support other people within my community that face similar struggles.

So let’s switch gears a bit and go into the Danielle Von Keller story. Tell us more about the business.
It all started as a passion project. Since launching Danielle Von Keller has been a Chicago resource for all wardrobe styling, personal shopping, and editing closet needs. I believe in the art of self-expression. Fashion is an expressive statement each of us makes every day eluding to the manner in which we view ourselves and the way in that image fits into the surrounding world. My fashion-forward thinking, ability to story tell and desire to help people feel great makes me truly a joy to work with.

I believe my most proud moment as a company, is the look on a personal client face when she remembers how beautiful she really is. I have a lot of women client who devote so many hours a week running their businesses and taking care of their family that they too often forget about themselves. That moment when you put them into an outfit, and they see their reflection in the mirror and their surprised. That’s the moment that make logging around suitcases worth it.

How do you think the industry will change over the next decade?
I hope people open their eyes to the full potential of fashion. I do see fashion becoming more inclusive with time and also embracing technology more and more. I think small designers will become more recognized for their work, and hopefully paid their worth.

Contact Info:

Image Credit:
Jay Lorenzo
Anitra Isler
Tyler Bednar
Cathy Green
Christine Vi
Savannah Purcell
Sophia Porter
Cole Knight
Layanna
Abbey
Ethan
Joseph Castleberry
Jennifer Gerstner

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