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Meet Carolyn Barth of Digital Content Strategy (DigitalContentStrategy.com)

Today we’d like to introduce you to Carolyn Barth.

Thanks for sharing your story with us Carolyn. So, let’s start at the beginning and we can move on from there.
Content Strategist storyteller. Nominated for 10 PR awards (8 for Digital PR, 1 for 2017 Chicago Innovation Awards, and 1 PR News Top PR Women of 2018). Wow! All because I began a wonderful journey six years ago helping a non-profit and scientific journal with its PR.

A fun challenge started my path. Helped four new words-prosthodontist(s)/prosthodontic(s) get introduced to American consumers by teaching members grassroots, national, and social media strategy. For example, Prosthodontist’s Digital Dentistry saves patients time, money, visits and pain. Want access to new tech/digital dentistry? Find a local prosthodontist.

As a storyteller-in-chief, I work with innovative tech companies and C-Suite execs, who are frustrated with PR and Marketing because of the following:
1.) They aren’t well-known enough yet to fill their sales funnels
2) They aren’t considered the industry authority (KOL or Thought Leader) to win a client’s trust (and business)
3) They don’t have a simple story
4) They’re spending big marketing budgets on content no one reads, likes, or shares
5) They are overwhelmed by choice (channels, tech, digital, social, media, content, emails) – where to start?
6) They lack a clear strategy
7) They miss low-hanging fruit

You need to be “known” to win customers, business, top-tier earned media, and respect that results from your reputation as being an authentic, “go to” industry leader. Clients hire me to audit their digital footprint. Today, authors, speakers, CMOs, dentists, doctors, and tech execs benefit from storytelling. Add visuals and you’re golden.

Aim to be known? We make you into KOLs and thought leaders. Ready to scale yet can’t figure out what’s holding you back? We diagnose why and offer solutions. Want to stop making content that no one reads, shares, likes? Find your voice and share it visually.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Great question. There’s a fun post-it note image I saw on LinkedIn.

People think success is a straight line up; in reality, it’s more a zig-zag up. Sometimes it’s up and sometimes it’s down, yet if you stick with it good things come. For me, it’s been fascinating to see that with all the technology, digital channels, and AI, we’re back to visual storytelling done well.

I was just in a board meeting where sales teams and marketing told me about how storytelling is trending in 2018. Fun to imagine us all around a campfire on the beach swapping stories at potential staff outings this Summer and voting on whose story will actually sell the product, service, or compel customers to buy something.

Like the new trend on authenticity and micro-moments, too. One tip: Remember to match the medium to the right digital channel. Brand journalism, videos, podcasts, and pictures are what’s hot. DIY media still works best when we go back to the basics, and match the message to the medium.

Digital Content Strategy LLC (DigitalContentStrategy.com) – what should we know? What do you guys do best? What sets you apart from the competition?
You have stories to tell. I help you tell them across digital channels to sell something. You aim to be known. We make you into a thought leader, KOLs, and the “go to” authority. You have something to say. We tell it so people act.

You are frustrated by marketing and public relations that isn’t working or is “one and done”. I create strategies that work, are sustainable, and employees actually use in real life to build a strong foundation that grows with you. Make it last is my mantra.

What sets DigitalContentStrategy.com apart is our approach and honest feedback about what actually works to get a certain outcome (national media, create a buzz where there is none, or to make you into a thought leader.) People trust me. They also hire me to raise awareness, increase visibility, and position them to win sales.

What moment in your career do you look back most fondly on?
It has to be presenting with Google on DataViz and Visual Storytelling for PR News recently. Google was theory and I spoke on if you’re not Google, here’s what you can do. Authoring a chapter on Top Case Studies in Communications for a PR News Guidebook and these awards for my client was very exciting.

-2018 Publicity Club of Chicago Board Member
-2018 Top Women in PR Nominee
-2017 Media Relations Campaign of the Year (Honorable Mention)
-2017 Digital PR Campaign of the Year (Honorable Mention)
-2017 Public Affairs Campaign of the Year (Honorable Mention)
-2017 Wow! Campaign of the Year (Honorable Mention)
-2017 Chicago Innovations Award Nominee
-2017 Author, PR News Top Case Studies in Communications Guidebook Chapter
-2017 Speaker, Co-Presenter with Google’s Head of Analytics for Consumer, Government, Entertainment

Contact Info:


Image Credit:

Rose Yuen

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