Today we’d like to introduce you to Audrey Herrington.
Audrey, can you briefly walk us through your story – how you started and how you got to where you are today.
My intuition led me here. The nose knows you know! Six years ago, I danced into a little fragrance boutique in Lincoln Park called, Aroma Workshop. A magical potion lab that allows clients to create their own fragrance with a trained perfumer. Obviously, this was not a coincidence. Naturally, I began working there, devouring all the Aromatherapy books, asking all the questions, and doing extensive research online. There was no doubt, I was in my element. People began to venture into the store to find me and try my blends. Face tonics, monthly moon time lotion, and unique perfumes that were made to transport the psyche into a healing space.
It was then I realized that all of these ideas needed their own home, and that is when Intuitive Essence was born!
I found that custom perfume was something that fueled me; I love pairing people with a fragrance that is complementary to their specific vibration, evoking the most healing. This led me to conceive the Zodiac Collection: aromatherapy centered perfumes that bridge the planets and their associated botanicals with each astrological sign.
From making random blends for friends and family to launching aromatic creations on my own platform, there is still so much on the horizon I have yet to explore, and everything’s coming up roses!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The thing about following what feels good, is that the challenges are like a puzzle that I am so driven to piece together. Of course, there are obstacles and sometimes, it takes a while to get myself out of the way to fix them, so I keep an open mind and stay aligned with what brings me happiness. I am so blessed to have the support from Aroma Workshop in venturing into my own aromatic atmosphere and to have an inside look into what it is like to run a small perfumery.
Some struggles I face are technical aspects of reaching a wide audience, regulations on handmade skincare, and business details that don’t fuel my passion. So, as of now, I am investing in my own peace of mind, by hiring someone that loves to commit to the things I can’t stand doing, and focus on what fuels my fire.
Alright – so let’s talk business. Tell us about Intuitive Essence – what should we know?
Intuitive Essence is a unique apothecary that creates cosmic perfumes, customized aromatherapy blends, and healing skincare. My potions match the vibration of those that need them. All of my creations heal and evoke the wisdom most needed for the individual. I make all the products; formulating, testing, trialing, pouring, labeling, and selling each individual product.
I am most known for the Zodiac Collection.
Each star sign is associated with plants and flowers, so I use this knowledge, what we know of aromatherapy, and astrology, plus intuition, to formulate each essence. They are “mixed-media” perfumes, bridging essential oils with perfume oils for healing and lasting power. I am most proud of the knowledge and inspiration that travels aromatically to each olfactory receptor, in each individual. It is something beyond words, deepening the human experience by adding vibrancy to life. These are more than just fragrance, they are “elevated perfumes” destined for aSCENTion.
Is there a characteristic or quality that you feel is essential to success?
I stay true to myself, in that I create with my needs in mind. If I would use this product and if I think it’s cool, then, I know others will too. This is not to say that I am necessarily my own target market, but I must believe in the product to stand behind it.
This way, when I speak about my company, the love I put into it can be sensed, through a myriad of senses. Intuitive Essence is my baby and it is most important for me to care for it as such.
- Zodiac Perfumes are $45
- *NEW* Liquid Pixie is $111
- Average skincare products are $15
- Website: IntuitiveEssenceShop.com
- Email: IntuitiveEssenceCreation@gmail.com
- Instagram: @IntuitiveEssence_
- Facebook: www.facebook.com/IntuitiveEssences/
- Other: Etsy.com/shop/IntuitiveEssences