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Meet Alice Rossiter of Alice’s Table

Today we’d like to introduce you to Alice Rossiter.

Born into a creative world (her mother is an architect/designer and her father is a photographer), Alice surrounds herself with the arts and entrepreneurship. She pursued this intersection at the University of Pennsylvania where she studied Visual Studies and Consumer Psychology. She went on to get her masters degree in Art Business from the Sotheby’s Institute in New York City, before joining the start-up community.

Alice launched Alice’s Table with the dream to help woman across the country become entrepreneurs. She started by teaching flower arranging classes in Boston and once they became a success she knew she had to share the model with women everywhere.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Entrepreneurship is never a smooth road! It is full of incredible challenges every single day. Whenever someone asks me what the biggest challenge is, I always say that it is getting used to the rollercoaster of starting a business. One moment everything will be going perfectly and the next your site crashes. Being a good CEO means ride the wave and motivating everyone around you to keep the faith. It is not always easy that is why you have to have fun along the way!

So let’s switch gears a bit and go into the Alice’s Table story. Tell us more about the business.
Alice’s Table brings women together to learn new skills, and live a social and creative lifestyle. Our goal is to be the bright spot in the modern busy woman’s life – the thing she looks forward to at home and on the town. Modern women don’t have time to be Martha, they need lifestyle delivered.

We help women across the country launch their own businesses teaching flower arranging classes. I am most proud of the fact that we are on a mission to help women build successful businesses on their own. Every woman who becomes an Event Exec with Alice’s Table is an inspiration to me!

Today we teach flower arranging classes in 30 cities across the country and have helped over 60 women launch their businesses!!

Has luck played a meaningful role in your life and business?
Success is about working hard and being open to opportunities. You get lucky every once in a while, but it is usually because you put your name in the hat so many times that the odds were in your favor.

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