Today we’d like to introduce you to Alexa Heinrich.
Alexa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Shortly after I graduated from Columbia College in 2013, my cousin got engaged and asked me to create her wedding invitations. All through art school, I had a deep appreciation for fine paper and typography, so I was excited to design wedding stationery because it involved both.
That first wedding was by far one of the most stressful projects I had ever worked on. I was way in over my head, had no real idea what I had gotten into or what went into wedding stationery, and swore up and down that it would be my first and last wedding. I shipped my cousin’s finished invitations off to her and thought that I was done with weddings forever.
A few weeks later, my cousin called me, gushing over her invitations and how many compliments she had been getting from friends and loved ones. I was floored. I hadn’t expected that at all. Another cousin got engaged, and I did their invitations as well. They started telling their friends about my wedding design work, and I began to receive more clients.
And here I am four years later, still completely in love with the work that I do for weddings!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Running my own business by myself has been far from easy. I went to art school, not business school. I’ve never been particularly good with money or numbers, so learning how to appropriately charge my clients has definitely been something that I’ve struggled with. I often joke with my mother that she should be my business partner (she’s exceptionally good with money and numbers).
Additionally, I don’t do this full-time. I work a 9–5 job Monday through Friday, so I devote almost all of my free time to Alexa Creative. There have been many long nights and full weekends in the past four years, but I love every second of sleep deprivation if it means that I’ve helped make someone’s big day special!
So, as you know, we’re impressed with Alexa Creative – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Alexa Creative mostly designs for weddings, creating save the dates, invitations, escort cards, table numbers, programs, and any other paper goods that may be needed for a couple’s big day. I also do custom Snapchat filters for weddings and events, as well as personal stationery, holiday cards, birth announcements, party/event invites, and any other cards and stationery someone may need.
I’m exceptionally proud of the fact that all of my wedding clients are always 100% satisfied with my work. I always try to go above and beyond when it comes to weddings because I know that they’re incredibly stressful events to plan. Besides invitations, I’ve helped wedding clients choose their flowers, centerpieces, accessories, shoes, and bridesmaid dresses. I even sat in for a bride at her cake tasting once! I just really love weddings and helping people make their big day special.
So, what’s next? Any big plans?
I’ve been planning to open an Etsy shop for a while now for personal stationery and holiday cards. It’s just a matter of finding the time and getting enough overhead to get it off the ground. I’ve also been developing a few semi-custom wedding stationery sets that clients can make minor changes to, and they’d be less expensive than my fully custom wedding suites.
- Website: http://alexa-creative.com/
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/alexa.creative/
- Facebook: https://www.facebook.com/alexacreative/
- Twitter: https://twitter.com/alexacreative