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Meet Adam Cegielski of Eyecarrot in Skokie

Today we’d like to introduce you to Adam Cegielski.

Adam, can you briefly walk us through your story – how you started and how you got to where you are today.
Our story started with the merger between Eyecarrot and Wayne Engineering in 2015, but the original story started almost 50 years ago!

Wayne Engineering, a family-owned and operated business, was established in 1974. Its goal was to develop and manufacture special equipment for testing, diagnosing and remediating visual perceptual disorders and for developing sensory motor skills. The product line was expanded to include physical therapy, testing, and training equipment for enhancing athletic proficiency and sports vision skills.

Our equipment is designed and manufactured to exacting specifications in our facility located in Skokie, IL, U.S.A. Wayne Engineering products are recognized worldwide for their quality, reliability, and effectiveness. Users of our equipment include optometrists, ophthalmologists, neurologists, occupational and physical therapists, sports trainers, the military, and special educators. Our products have been used by many professional and Olympic sports teams worldwide.

The company was started after Harry Wayne, the original founder, noticed his daughter had an issue with her visual system, and after enquiring about the problem with a local doctor, he found the opportunity to create the first digital tools in the field of Developmental Optometry.

For the next 4 decades, Wayne Engineering would create some of the most innovative tools in the industry, and help to grow the popularity of what can be done to enhance the human visual system.

In 2015, Eyecarrot was launched as a company and completed the acquisition of Wayne Engineering. After meeting Harry Wayne, it was obvious to us that it was an incredible opportunity to work with a man who received his first patent in the 1950’s, innovated and pioneered an industry, and was genuinely a truly great man.

After the acquisition of Wayne Engineering, we started to build out the Binovi Platform — A collaborative care platform that integrates software, hardware, data and the expert knowledge and insights of vision care professionals.

With Binovi Pro, vision care professionals can design and manage personalized vision therapy plans with simple, intuitive, drag-and-drop functionality. An inventory of explicit therapy procedures with clear content and illustrative videos empowers the therapist and patient to collaborate and communicate at an unprecedented level both within and outside the office and clinic. Binovi Coach enables patients to manage and track their progress anywhere using their own smartphones.

We have re-engineered the Saccadic Fixator —an industry standard for over four decades to measure and improve visual memory, reaction time and peripheral vision training— to integrate it with the Binovi software platform. Currently used in over 1,500 clinics in over 20 countries, we will be launching the all-new Binovi Saccadic Fixator in late 2017.

Today, the Binovi Platform is being used in North America, Europe, and Australia. We are now in the process of launching the software in multiple languages, with Spanish and French as the first languages to go later this year.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As we are working to modernize an industry that still depends on paper for distribution of knowledge, we have found many bumps along the road. People are always reluctant to change! It happened with the transition to the electronic health records, where Doctors who specialize in treating patients, were forced to implement technology changes in their businesses. There is an effort required to learn a new way of doing things, but this provides an opportunity for growth and integration of efficiencies.

Education and knowledge transfer was identified as a great challenge and opportunity. How do you give Doctors a tool that not only satisfies the basic utility needs of the clinic but also educates them on new opportunities and techniques? When this became apparent as an opportunity/obstacle, we initiated our work with some of the most experienced educators in the industry. Sometimes, your great challenges open doors to opportunities you didn’t even know about!

Another challenge has been to launch a hardware product that was significantly better than its previous versions and at a price point that allows it to extend to a much wider audience. That has been the goal of Eyecarrot from day one…. build tools that integrate all of the amazing opportunities of today’s technology field, but still make it accessible to clinicians globally.

Please tell us about Eyecarrot.
Introducing BinoviTM from Eyecarrot — a revolutionary system to advance human performance by treating visual issues connected to Learning Disabilities, Amblyopia, Strabismus, Convergence Insufficiency, Brain Injury, and related conditions.

The Binovi Platform was designed to help vision therapy teams move toward a paperless process for the delivery of home therapy activities, therapist training and education, and the planning of weekly in-office vision therapy.

Binovi is comprised of expert optometric knowledge, high-definition video instruction, and all the advantages you expect from a mobile software system. With this system in place, vision care professionals can design and manage personalized vision therapy plans with simple, intuitive, drag-and-drop functionality. An inventory of explicit therapy procedures with clear content and illustrative videos empowers the therapist and patient to collaborate and communicate at an unprecedented level both within and outside the office and clinic.

We are most proud of the fact that our mission is built on our goal of solving the problem of Binocular Vision problems that affect millions of people globally. Many people have the impression that visual acuity is the only measure of visual performance that we need to care about, but that’s just the tip of the iceberg. The most commonly identified visual issues are treated with glasses, contact lenses, surgery, or medication, leaving many visual performance issues undiagnosed or untreated. Addressing all those issues beneath the surface through vision therapy holds promise for huge gains in human performance, improvement in recovery from traumatic injuries like concussions, and less reliance on drugs to improve visual attention.

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