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Life and Work with Yesica Sanchez D.B.A. “Yessi Bause”

Today we’d like to introduce you to Yesica Sanchez D.B.A. Yessi Bause.

Yessi, please share your story with us. How did you get to where you are today?
After balancing full-time college, full-time internships, and everything in between. I was able to gain my first beginnings in the city I love which is Chicago. Opportunities don’t come knocking at your door, you have to work hard and have the perseverance to get to where you want to be in life. I started out by doing multiple internships in the entertainment industry, public relations, social media, and then working in events. I gravitated towards to social media and public relations. Came to find out that I can incorporate the two industries I love in unique ways as an influencer and blogger. I fell in love with sharing my passions and content creation with others through social media. I have a passion for deep storytelling and I love doing that through social media and public relations. I started a fashion and lifestyle blog called YessiBause.com where I also share coverage on the events I attend with my audience.

As for how Bause came up because this is a common question I get. It actually came up during a marketing project I was working in college at the time. I seek help from my business mentor which he was helping me understand the concept of marketing and how branding yourself works. Bause comes from the original word Boss, but I wanted to switch it up into Bause. It was so catchy and I fell in love with how it sounded instantly “Yessi Bause”! When I introduce myself it catches people attention and that’s the point behind being marketable that you start a conversation. I got to where I am by choosing the blogging path. I didn’t have to focus particularly on just one thing. Within this field, I am able to use my creativity where I can share that alongside with people who have the same passions as I do.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to success especially when you are trying to make a name for yourself whether it’s a business or striving in a career you are passionate about. It’s definitely not a smooth road. One of the struggles along the way with my career that many people don’t know about me is that although I was in Chicago and working at these amazing internships with outstanding experiences. I wasn’t getting paid at the time, but it didn’t matter to me. I was passionate and hungry to learn about the different career industries that I was able to work in. In return not only did I gain experience, but I was able to create networking relationships, and create a brand of my own out on social media where I share the things I’m passionate about with others.

My advice for young women who are starting out on their journey is to challenge yourself, take chances and take risks. Do what you dream of doing. Whether it’s changing careers or starting something out of your comfort zone. Simply do it for yourself and be true to yourself. We have one life and what I have learned throughout my journey is to take risks. To embrace success as well as failure. Failure can be an advantage when you are either trying to improve, learn, or venture into something new. You never know by taking that risk where it can take you. Also, don’t be afraid to reach out to people you admire in the industry that you want to work in. My mom taught me to never be afraid to ask people where they got from point A to B. Ask as many questions you may have and absorb all that information. Life will pay you back so please don’t be afraid to reach out to the people you admire and dream of working with.

Please tell us more about your work, what you are currently focused on and most proud of.
As a blogger, I am the creative director, stylist, social media manager, brand ambassador, and the face of my own brand. It’s a lot of work behind-the-scenes that some people really don’t see when you perform all these roles at once. When I’m not working on a social media campaign for a collaboration with a brand or helping out businesses build a better social media presence. I am at an event doing social media coverage and networking to create relationships within the industry. Social media create a community for me. Which resulted in people liking my voice and that’s how I found it. What matters to me at the end of the day is the ability to reach people you wouldn’t have otherwise reached.
Something I’m most proud of as an influencer was creating my first creative flat lay which featured a social media campaign for Sofia Vergara’s new fragrance “Temptation.” As a blogger and influencer, it was a little nerve-racking to be creative and put content out there for people. However, I took a risk and just decided to go for it. Never, did I think Sofia Vergara would mention me on her Instagram story to her audience that she loved my flat lay, yet she did. That was a big OMG moment and proud moment. It taught me to just trust my gut and be myself. What I live by now is if other people can do it, what makes you think you can’t?

I know this might sound obvious, but what sets me apart from others is being my own self and owning it with confidence. Not only being myself and creating content that I am passionate about attracts people, but it makes my mark.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
One of the biggest barriers today to female leadership, in general, is building sisterhood support. I think it’s so important no matter what industry you work in to have encouraging strong women by your side. It creates a bond where we can lean on one another and ask for help when needed. Creating this kind of support allows us, women, to listen to one another and celebrate our achievements together. Women supporting other women is like having a sister they probably never had. May we teach future generations to come to be strong and courageous women. My hope is that may we inspire one another and empower each other to become our best.

Contact Info:

Image Credit:
Cindy Sanchez

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