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Life and Work with Helena Osorio-Zavala

Today we’d like to introduce you to Helena Osorio-Zavala.

Helena, can you briefly walk us through your story – how you started and how you got to where you are today.
My first job was at Sony Pictures where I worked as a producer/editor of on air-promotions. I then transitioned into the world of global advertising agencies, first at Y&R and then at JWT. While working as a producer, I always had freelance jobs – copywriting, creating content and moving into the digital world. I have always been fascinated by the internet and the connections it allows us to make.

Last year, I decided to take my skills and passion for social media and I started offering virtual assistant services for e-mail and social media marketing strategy and management. I am happy to support small business owners as they not only create a presence on social media but establish an authentic relationship with their ideal customers!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No! The last year has been difficult. I started freelancing/working on my own because, for about 8 months, all I got from jobs I applied to were rejection letters or “you are overqualified”. Not landing job can hurt your self-esteem! I decided to start looking for clients in Facebook groups – I filled out applications, I contacted people and I even created a mock email/newsletter to show a potential client what I could do for them!

My advice for other women is to never stop learning! Get new skills, hone on the ones you already have and trust yourself! One of the things I realized is that things that come easy to me or I enjoy doing other people don’t.

Working as a freelancer or starting your own business takes time, there are ups and downs, and to avoid feast or famine always have multiple income streams!

Please tell us about Chicago42 Digital.
What do I do?

I’m a bit of a jane of all trades. 🙂 I work on social media for small businesses, I create strategies, I create content, I create graphics, take photos and write emails. I also do competitive research for market researchers and help a solopreneur with her recipe blog/business! It’s a bit of everything and I love that about my days.

I’m getting into Facebook ads and keep learning!

I think that what sets me apart from others is that I’m flexible – I’ll work with my clients on what they need. I am not afraid to execute and I have the right mix of creativity and project management balance. I am here to find solutions and help my clients have more time to dedicate to their businesses. I am told I am a great marketer and can spot new opportunities of growth for service providers.

What advice would you give to someone at the start of her career?
To enjoy what she does, to never stop learning! You learn from what you see, what you read, from your family, your friends… and to be true to herself. And if you have a dream take action! You create your own opportunities. 🙂

I love social media and offer that, I love to sew and teach at a school in Evanston and at my local library, I wanted to meet new people and network so I created a MeetUp group!

Contact Info:


Image Credit:

Headshot: Mindy Garfinkle

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