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Conversations with the Inspiring Jordin Ruthstein

Today we’d like to introduce you to Jordin Ruthstein.

Jordin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I got started when I first moved to the West Loop two years ago. I was so inspired by the neighborhood – the local restaurants, the stores, the art, the people, everything. I had always wanted to pick back up on blogging but never found anything that drew me in from a content perspective prior to moving to the West Loop. After a few months of trying to focus my content on the neighborhood, I slowly started to see a shift in what I loved posting about and what my followers craved. I began to evolve from just local to-dos to a positive lifestyle brand. I focus on being a “destination for inspiration on how to live your best, happiest life” and try to keep this at the forefront of everything I do. Whether it’s a quick restaurant shout out or a career/life advice column I try to maintain an optimistic approach to storytelling.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Not at all, but that’s part of what has made it so fun. There have been many struggles throughout the journey from deciding where to draw the line from how much to share about my personal life to balance my time with my professional life. For example, while I want to be as open as possible, there are members of my family, friends, etc. who didn’t choose to be on my blog and don’t like having their lives shared, so out of respect to them, I keep them off my feed. There’s more to it, like balancing my time commitment with my full-time and part-time gigs, maintaining a social life and curating content. My biggest advice for women who want to get started in blogging/social media is to find a topic and just do it! A great thing about social media is that it’s always evolving and you can constantly work on your brand. I mean when I started I was going to focus only on neighborhood content, and look what my channels have become. Find a tone/voice that feels natural to you (this is NOT a fake it til you make it kind of situation – people can tell when you’re being fake, and they are NOT responsive to it) and a photographic style you love and own it.

So let’s switch gears a bit and go into West Loop Soul story. Tell us more about the business.
I’m a lifestyle blogger with a focus on living my happiest, best life. I cover everything from career and life advice to dating and restaurants, charity events, things to do and more. Whether it’s cuing my followers in on a great brunch spot to sharing life as a puppy mom or tips to keeping your cool when you’re feeling overworked and overbooked (head to my blog if you want to know more on that one), I strive to serve as my followers go-to destination for fun things to do, exciting places to try and crushing it as a boss babe in the working world. I’m most proud of the women I’ve been able to help on my blogging journey. As much as I love West Loop Soul as a creative outlet for myself, I’ve always intended my blog to serve others before it served me. For example, I met a great friend, Amanda from Windy City Cosmo through blogging, and as soon as she got her latest gig at a co-working space in the West Loop we immediately started brainstorming together on things like organizations I could connect her to for events and people to invite to a product launch party they hosted. What good is having a network if you don’t use it to do good, right? I hope to set myself apart through my efforts to pay it forward to all the other girl bosses out there trying to make a difference through their own blogs and companies and organizations. Whether it’s by helping host a book talk, sharing my connections or writing a blog post that helped someone manage their time so they could get more work done in a day – I’m here to be your go-to girl to help you get it done.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
Growing up, I was on a lot of team sports. I played basketball, tennis, softball and water polo and was on the swimming and cross country teams. Oh, and when I was maybe 5 I was crushing it at t-ball. I truly believe that growing up constantly surrounded by other women in team situations has influenced how willing I am to go out of my way to help others. We rise together, right?

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Image Credit:

Main image and blue floral dress image by I Am Rorie Photography

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