Today we’d like to introduce you to Lynzie Wellin.
Lynzie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my business in 2012. After building a clientele in a small boutique salon, I realized my need for flexibility. As a young Hairstylist and Makeup Artist, I discovered a passion for the relationships I developed with my clients. It was so wonderful to connect with a client as they went on a first date, landed their dream job, and got engaged. After a few years, the requests for beauty services on location for big events like weddings became constant. I wanted to provide these services instead of referring out elsewhere. Although we tried to find a solution, I knew I had outgrown the salon I worked out of.
Last year I discovered that same passion for connection, this time with fellow Entrepreneurs in the Beauty Industry. I transitioned my business, LS Hair & Makeup Design, to include Lifestyle and Beauty. My blog, Lyfe Style Win, was born. From living in the Windy City to styling in the salon, I’m able to connect with my clients between their appointments. Now I also have the ability to connect to the Industry Professionals looking to start or grow their Independent Beauty Business. I offer Workshops, Networking Events, and Consulting Services with a focus on collaboration. Five years ago, I would have given anything for an opportunity to learn from others who understood my challenges. Now, I want to share what I’ve learned along the way with others!
Has it been a smooth road?
When you’re operating a business providing services, you immediately understand the concept of multitasking. It was a huge eye opener in to the many comforts provided at a salon. Who was going to attract new clients, book appointments, and fold towels? Me. Who was going to confirm appointments and order products? Me. Who was providing the services? Me. Before I started my business, I had once heard someone describe an Independent Beauty Professional as someone who didn’t really want to work. Someone who wanted to take more time off for other things. How ridiculous! My days went from eight hours to twelve. Not only was it challenging, I felt alone. I lost the team I loved to work beside. I also quickly noticed how competitive this Industry can be. Asking others about their experiences never lead to honest conversation. I will never forget the one Stylist who took the time to grab a coffee with me. She shared with me everything that worked for her in her business and I could not have been more grateful for her insight. I knew then I wanted to find a way to teach others, just because we are Independent does not mean we have to be alone!
So let’s switch gears a bit and go into the Lyfe Style Win story. Tell us more about the business.
In the salon, I provide haircuts, color, event styling, and makeup services. My clientele is very diverse, which I love! Now I have clients out of college coming in before that big interview and the small children of the clients I’ve known for almost a decade. I am most proud of my focus on Education, educating myself on new trends and techniques and educating my clients on recreating the looks they leave with. I specialize in cutting and coloring naturally curly hair, working with men and women with loose waves to tight curls. I also focus on event styling, booking hair and makeup services for brides and their parties.
With the Entrepreneurship focus of my business, I provide Workshops and Networking Events for other Independent Beauty Professionals to connect. There are hundreds of resources when you’re first building a clientele in a traditional salon or opening a salon of your own. What if you have a great clientele and years of experience, but aren’t interested in being responsible for a brick and mortar space or employees? Most of us are creative, which can sometimes be challenging when it comes to business. Developing strong business skills to support your creativity creates endless opportunities.
How do you think the industry will change over the next decade?
This goes right back to Entrepreneurship. More and more Hairstylists, Makeup Artists, and Estheticians are realizing the many benefits of being self-employed. Most, myself included, haven’t attended business school or have marketing backgrounds. Although I received one of the best educations available, the Beauty Industry is always changing and evolving. I truly believe this is one of the big shifts ahead.
- Address: 1404 W. Belmont, Chicago, IL 60657
- Website: www.lyfestylewin.com
- Phone: (773)573-5683
- Email: firstname.lastname@example.org
- Instagram: @lyfestylewin
- Facebook: https://www.facebook.com/LynzieWellin
- Other: www.lshairandmakeupdesign.com
NAH Life Productions
Angela Garbot Photography